Thursday, 11 December 2014

Porn in Crisis: Playboy's Future Plans

The porn industry has been floundering for a while now, but if anyone is in any doubt about how bad things are looking for mainstream US porn producers, check out this article on Playboy:


In the article, Playboy CEO Scott Flanders discusses his strategies for sustaining the brand, which include making the content increasingly SFW:

'“You could argue that nudity is a distraction for us and actually shrinks our audience rather than expands it,” says Flanders. “At the time when Hef founded the company [in 1953], nudity was provocative, it was attention-grabbing, it was unique and today it’s not. It’s passé.”'

According to the article headline, the implications are that "Nudity Could Completely Vanish From the Brand": am iconic porn brand without any nudity. Playboy may be attempting to distance itself from the stigma associated with "porn", but this is also an indication that the meanings of the term "porn" itself are shifting. 

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